Author: Cynthia A. Montgomery
First Published: 2012
Page Count: 148
Film/ TV Adaptation: No
Rating: 3/5 Stars
Montgomery utilizes real world cases to teach people how to become a strategist for their business.
*Fascinating Case Studies
*Dry to Read at Times
“You’re about to get a revisionist view of strategy. It’s not that what you’ve learned is incorrect. It’s that its incomplete.” Cynthia Montgomery has worked with the EOP (Entrepreneur, Owner, President) program for Harvard where she has taught strategy. This book tries to take what she has taught to the students over the years that she has worked with on the EOP program and put it down in a book that can be accessed by anyone who wants to learn more about becoming a strategist. The author uses real life cases of famous businesses as examples to teach readers about the difference a good strategy can make.
The most interesting parts of this book are the case studies. I was pretty familiar with the story of Apple (who isn’t at this point?) but the cases on Ikea, Gucci, and Ink for Less, among others, were business stories I was less familiar with. I loved reading about each case and all of their stories are vastly different from each other. The cases worked well with the points the author was trying to make but they also added interest to the book. I’m definitely going to look into reading more about the Gucci and Ikea cases now that Montgomery’s summaries have piqued my interest.
Without the case studies, the book is very dry to read at times. It comes across like a text-book which can be difficult to keep focus on. When the author weaves her points in with the case stories, the book is easy to follow and enjoyable to read. Otherwise, her lengthy writings on strategy are a bit too in-depth for the casual reader.
The book is very short and the case studies are so interesting that if you have to desire to pick up this book, I’d say go for it. However, it can be very dull at times when the author is essentially lecturing on the subject of strategy. If you have a lot of knowledge on the subject, this book might be a good way to learn more about strategy. However, as a casual reader of business literature, there might be more interesting books available.