The Goal

13 Aug

TheGoal(PICK IT)

Author: Eliyahu M. Goldratt & Jeff Cox

Genre: Nonfiction

First Published: 1984

Page Count: 362

Type: Paperback

Film/ TV Adaptation: No

Rating: 4/5 Stars

Goldratt’s method of teaching readers the goal of an individual or organization in this book is revolutionary to say the least.


*Thriller Format     *Easy to Understand


*Can Be Dry

“’For the ability to answer three simple questions: ‘what to change?’, ‘what to change to?’, and ‘how to cause the change?’ Basically what we are asking for is the most fundamental abilities one would expect from a manager.’” Author Eli Goldratt believed that a goal of an organization or individual did not have to be defined by complicated formulas and algorithms but with a simple set of measurements. In this book, readers are taught about these measurements, Goldratt’s famous theory of constraints, and much more while following plant manager Alex Rogo through a real world scenario which illustrates how these theories can turn around a failing business into a money-maker.

When learning anything business related there is usually one of two ways this information can be handed to you: in a text-book format or with a case study. Goldratt left these two methods behind to come up with another way to explain his theories on business in this book and I was impressed to say the least. He not only came up with a pretend, yet completely relatable to the real world, scenario to explain how his processes and measurements worked but he managed to flesh out the scenario into a three hundred page book and write it so it reads like a fictional thriller. This is how I want all my business information relayed to me from now on. It makes the information easy to digest and more relatable because you are seeing it used in a realistic case. The author also manages to relay a lot of information to the reader because we don’t feel like we are reading a textbook or even learning! Alex Rogo’s fictional storyline is interesting enough that it distracts us from the fact that we’re reading a business book, and I also felt like the information sunk in more because it was connected to characters and a storyline which will help me recall it more easily in the future compared to just memorizing definitions.

As impressed as I was with the feat Goldratt pulls off in this book of teaching the readers so much while also mixing it in with an entertaining story, this is still no Romeo and Juliet. It has its dry moments, but compared to other business or technical books I have read, those instances come up far less. One aspect of the fictional story that I didn’t enjoy was the addition of Alex Rogo’s wife and their marital issues. While it did add a human element to the story, I found Rogo’s wife to be a real piece of work. Her complaining was tiresome and she seemed so difficult to deal with I would’ve divorced her in a hot second if I was in Rogo’s shoes. However, I ultimately wouldn’t eliminate it from the book because it spiced up the story, even if she was a bitter spice to swallow.

This is a book everyone should read, even if your career isn’t in manufacturing or business. The concepts are so basic and simple to understand, I feel that they could be applied to any career. The fact that the book is easy to digest and the format of how the information is presented mean that this book should jump to the top of your list if you are looking for books to help with professional growth.



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